A Blog Built for Brands That Want Results

We help skincare, beauty, and wellness brands go beyond surface-level visuals. Here, you’ll learn the creative strategy and psychology behind high-performing imagery and campaigns that sell — not just look good.

Open container of black matte cream pomade labeled 'Challenger Matte', black wallet, black smartwatch, black bracelet, and two pieces of black volcanic rocks on a gray surface.
Six bottles of perfume with colorful labels, arranged in a row, featuring scents such as Lemon Luxe, Fig Poppa, Milk Bath, Nude Muse, and Pearstachio Gelato, against a light blue background.
Smiling woman with curly hair holding a pink jar of Orena Strawberry Marshmallow body butter outdoors.
Bottle of Orena Creamy Musk scented body oil with coconut halves, a glass of milk, and spilled coconut cream surrounding it.
A red jar of Orena Juicy Apple body butter surrounded by apples, blueberries, raspberries, and blackberries.
A bottle of BSB Nourishing Body Oil lying on a beige surface with some spilled oil and cream around it.

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What Kind of Product Photos Work Best for Different Marketing Channels?
Business Strategies Brittany Lafave Business Strategies Brittany Lafave

What Kind of Product Photos Work Best for Different Marketing Channels?

Discover how to optimize your product photos for different marketing channels. This article covers strategies for e-commerce, social media, and paid ads, helping you create images that engage your audience, enhance your brand’s presence, and drive conversions. Learn how to tailor your visuals to boost sales and marketing effectiveness across platforms.

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Green Envee’s Lux Skincare Rebrand
Press Brittany Lafave Press Brittany Lafave

Green Envee’s Lux Skincare Rebrand

We partnered with Green Envee to create a minimalist yet expressive photo campaign that highlighted their new look—balancing soft textures, refined lighting, and modern styling to reflect the brand’s clean skincare roots and design-forward identity.

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A tropical-themed product display featuring a jar of MICHE anti-humidity gel with a pineapple, oranges, coconuts, and pineapple leaves, set against a warm orange background with water droplets.
A bottle of Pearsachio Gelato fragrance, a halved pear, marshmallows, pistachio pieces, and pistachios scattered on a light-colored surface.
A woman with braided hair, wearing hoop earrings, is smiling with her eyes closed while holding a dark-colored perfume bottle close to her face. She is dressed in a satin-like top and sitting at a table in a warm, cozy indoor setting.
A container of cherry-flavored gummy candies surrounded by fresh cherries.
A collection of grooming and personal care products, including bottles of body lotion, deodorant, and face moisturizer, along with various brushes and combs, arranged on a dark surface.
A person holding a jar of Orena Fragrances Summer Vanilla ultra moisture body butter with a hand resting on a beige fabric surface with black diamond pattern.
A bottle of Fig Poppa perfume surrounded by fresh figs and fig slices with a pink background.
Four brown bottles of body oil with gold caps and black labels placed on sand with seashells and starfish around them, creating a beach-themed arrangement.
Scented body oil labeled 'Creamy Musk' surrounded by coconut halves and spilled cream.

Peak Inside Real Campaigns

Featured
How Strategic Photography Helped This Skincare Brand Sell Out Their Summer Launch
How Strategic Photography Helped This Skincare Brand Sell Out Their Summer Launch
Green Envee’s Lux Skincare Rebrand
Green Envee’s Lux Skincare Rebrand
A Bold Beauty Launch Rooted in Drama & Design
A Bold Beauty Launch Rooted in Drama & Design
Designer-Approved Clean Skincare Launch
Designer-Approved Clean Skincare Launch

👋🏼 Hey! We're Brittany & Ryan

A smiling couple is posing together against a plain background, both wearing black shirts. The woman has curly hair in a bun and is standing in front with her arms crossed, while the man stands slightly behind her, embracing her shoulder.

We help skincare, beauty, and wellness brands stand out with high-impact visuals that drive sales and build trust.

After working with over 150 brands worldwide, we know great visuals are only part of the story. The right imagery connects emotionally, strengthens brand identity, and inspires action.

📍 Based in North Carolina | Serving Brands Worldwide

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