Adding clouds to your product pictures not only adds depth and interest to the background, but it makes your product images more memorable and engaging. It elevates the visual appeal of your images thus strengthening your storytelling.

What Are Cloud Overlays?

Cloud overlays are pre-designed cloud formations that photographers can add to their images during post-processing. These overlays simulate natural clouds, offering a refreshing twist to redundant studio imagery.

Benefits of Using Cloud Overlays in Product Photography

• Enhanced Aesthetics: Cloud overlays can add depth, texture, and drama to otherwise plain backgrounds.

• Atmospheric Appeal: They create a mood and setting that complements the product, enhancing its visual impact.

• Storytelling: Clouds can convey a narrative or evoke specific emotions, aligning with the brand message.

How Does It Work?

In simple terms:

1. Download a Cloud Overlay Pack

2. Open both your image and cloud overlay in Adobe Photoshop

3. In the overlay pack, copy the design you wish to use

4. Paste the design over your picture

5. Resize and reposition to your liking

Swipe side to side on the image below to the before and after!

How To Add Clouds

To start easily adding clouds to your product images, open your desired image in Adobe Photoshop.

Best Practices for Using Clouds

To maximize the impact of cloud overlays:

• Match Clouds with Product Themes: Ensure the clouds align with the product's style and branding.

• Avoid Over-Editing: Balance is key! overly edited images can distract from the product.